Privacy Policy

Bloom & Balance Psychiatry is a virtual psychiatric practice serving women across Florida, operated by Annabelle Carney, PA-C. This policy explains what information we collect through bloomandbalancepsych.com and through the systems we use to run the practice, how we use it, and the choices you have.

If you have a question about anything here, call (941) 352-9832 or email annabelle@bloomandbalancepsych.com.

Once you become a patient, the information you share with us about your health is protected health information under HIPAA. We use it to provide your care, to bill for that care, and to run the practice. We do not sell it, and we do not use it for advertising.

Scheduling, intake paperwork, clinical notes, and patient messaging all live in IntakeQ, our electronic health record, under a business associate agreement. Information you enter on an IntakeQ booking or intake form goes to IntakeQ, not to this website.

The website itself is separate from your chart. Browsing bloomandbalancepsych.com does not make you a patient and does not create a provider relationship.

• Information you give us. If you fill out a form or request a consultation, we receive what you typed, such as your name, email address, phone number, and anything you chose to write in a message field. Please do not include detailed health information in a website form. Use the patient portal for that.
• Information collected automatically. Like most websites, we receive standard technical data such as your IP address, browser and device type, the pages you viewed, and the site or search that sent you here.
• Cookies and similar technologies. We use cookies to keep the site working and to understand which pages are useful. You can block or delete cookies in your browser settings. Some parts of the site may not work normally if you do.

We use Google Analytics to see how people find and move through the site, and Google Ads to reach women searching for postpartum care. These tools tell us things like which pages are read and which searches lead to a consultation request. They report in aggregate.

We do not provide your health information to advertising platforms, and we do not build advertising audiences from patient records. You can opt out of Google Analytics across all websites using Google’s opt-out browser add-on, and you can adjust what you see at Google My Ad Center.

Bloom & Balance Psychiatry runs internal software that connects to Google services on behalf of the practice, using accounts owned by the practice. This section describes that access.

• What is accessed.With the practice account holder’s authorization, our internal tools read and send email from the practice Gmail account, read Google Ads performance data, read Google Analytics and Search Console reporting, and create documents in the practice Google Drive.
• Why. To send and track practice correspondence, to measure advertising and website performance, and to produce internal operating reports.
• What we do not do. We do not transfer Google user data to third parties except as needed to provide these functions, to comply with law, or as part of a merger or acquisition. We do not use Google user data for advertising, and we do not allow humans to read it except where required for security, to comply with law, or where the account holder has asked us to.
• Limited Use. Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

We share information only in these situations.

• Service providers. Companies that run parts of the practice for us, such as our electronic health record, scheduling, email delivery, payment processing, and website hosting. Those handling protected health information do so under a business associate agreement.
• When you ask us to. For example, sending records to another clinician you name.
• When the law requires it.Including a valid subpoena or court order, mandatory reporting obligations, and situations involving a serious and immediate threat to someone’s safety.

We do not sell your information.

Medical records are retained for the period Florida law requires for a licensed practice. Website inquiries that do not become patient relationships are kept only as long as needed to respond and to keep our own records, and are then deleted.

We use encrypted connections, access controls, and vendors that support HIPAA obligations. No system is perfectly secure. If a breach affects your protected health information, we will notify you as required by law.

• Ask for a copy of your medical record, or ask us to correct it.
• Ask for an accounting of certain disclosures.
• Ask us to communicate with you a particular way, or at a particular number.
• Unsubscribe from marketing email at any time using the link in the message. This does not stop messages about your care.
• Ask us to delete website inquiry information that is not part of a medical record.

This website is intended for adults. We do not knowingly collect information from children under 13 through the website. Care for a patient under 18 is arranged directly with a parent or guardian.

If we change this policy we will post the revised version here and update the date at the top. Material changes affecting patients will also be communicated directly.